Shopcade


Thursday, 17 April 2014

 
Shopcade officially launches its ‘Style Battle’ at The Hoxton Hotel


Vogue Williams by Dave J Hogan from Getty Images

LONDON, UK - Last night Shopcade celebrated the world’s largest social ‘Style Battle’ at The Hoxton Hotel on Wednesday the 16th of April. The shopping app, which is powered through celebrity and blogger trends, joined forces with 10 of the fashion industry’s most clued-up insiders to crown two stylish users the most sartorially savvy on Shopcade.

London boy, Diogo Barradas and natty blogger, Imogen De Souza were enthroned at a celebratory bash attended by Shopcade’s star-studded judging panel: TV presenter and DJ Vogue Williams, super blogger Ella Catliff of La Petite Anglaise, hairdresser to the stars Lee Stafford, celebrity fashion stylist Rebekah Roy, fashion photographer Sam Atkinson, creative director of world-famous makeup teams, Jana Ririnui of AOFM Pro, WEARECOLLISION magazine’s editor-in-chief Kahmarl Gordon, Elite Model Management’s Ashley-Gianna Hallett and directors of leading fashion label Ada + Nik’s Ada Zanditon and Nik Thakkar. Shopcade’s CEO, Nathalie Gaveau also sat on the panel and was joined by a slew of fashion insiders, models and VIPs including Francesca Newman-Young, Ashley James and singer Joel Baker to name a few.

Vogue Williams did a live DJ set following Hoxton Radio’s Frank McWeeny, and Joel Baker performed a live acoustic set, accompanied by Malibu piña coladas and delectable canapés.

With over 780,000 active consumers leafing through over 150,000 brands daily, the ‘Style Battle’ is tied to Shopcade’s global ambition to become the one-stop shop for fashion lovers the world over. Tapping into the ‘selfie’ phenomenon, the ‘Style Battle’ is set to take place every month, with a party every other month, as Shopcade looks to celebrities, bloggers and now their users to make cutting-edge fashion trends socially shop-able.

Shopcade's CEO Nathalie Gaveau says, “We are thrilled to have produced the first online, global-reaching style competition, where anyone anywhere can upload their looks and have the chance to win star treatment – a professional photo shoot by a celebrity photographer, produced by a team of the best hair, makeup and fashion stylists, wearing the coolest new designer labels. Our bi-annual parties celebrate the winners in a fashion and celebrity event and the winners are gifted fashion and beauty prizes as well. It’s really special and we are so happy to be able to offer our users such a unique opportunity.”
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