Look Magazine beautify with Blippar

Thursday, 31 October 2013

Hello Pretty Peeps,

I am so excited to tell you that I have been asked to review Look Magazine's interactive issue with Blippar.

I have always been quite skeptical of QR codes and engaging with interactive features on magazines and in branding generally. However, when I saw Look were looking for bloggers to review. I thought I could give an honest true stance on using Blippar and the impact it would have on the reader - being a regular Look reader!

The first thing to say is that the app Blippar is free and incredibly easy to use, you simply open, hold over the page and the gold buttons come alive...

Hubby is the new Look cover star...

And me...

In this issue you can be a cover star...shop and get more detailed info about each article - basically more content, more fun and interactive shopping! What's not to love?

The only negative I could really see was the impact on my bank balance....

Here is what Ali Hall, Editor at Look says...


LOOK, UK’s biggest selling fashion magazine; is publishing its first instantly shoppable and fully interactive print issue offering their readers the chance to buy directly from the print page and star on the cover of their LOOK issue.

A first for LOOK, the magazine is offering readers three ways to shop – ‘Blipp to buy’ from the print version, ‘Tap to buy’ from the digital version and via the websites online pop up shop. Each section of the magazine from catwalk, main fashion, celebrities wearing high street fashion to beauty; readers will be able to directly buy products from the pages of the magazine. Any page that has a Blippar ‘B’ logo will come to life and all the products on the page will be available to purchase via the Blippar app and will also feature behind the scenes videos of the fashion shoots.

Enabling consumers to ‘be a cover star’ by using Blippar technology; readers can download the free Blippar app and click on‘be a cover star’ by hovering the app over the cover and taking a photo of themselves. The image generated will feature the reader’s picture along with the magazine’s masthead to create a cover that can then be shared via Facebook and Twitter. In addition, the readers can interact with the beauty and catwalk pages by using Blippar to see how to videos for nails and catwalk shows featuring the products in the magazine. Readers can also star in their own beauty shoot. 

Ali Hall, LOOK editor says: “The LOOK team are incredibly excited about our first interactive shoppable issue. Combining traditional print with new technology, readers can shop, share and watch like never before via their smartphone or tablet. With greater engagement and shareable content, we are meeting the demands of the tech savvy shopper and we can’t wait to see the results!”

The interactive print issue of LOOK is also available on the iPad or iPhone version and is on sale now, priced at 99p.

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