"By George, I think they've got it!'

Tuesday, 21 May 2013

One of the things I love about fashion today is that there is no shame in where you buy your clothes, whether that be Prada, Primark or your local supermarket. I think that this change in mindset is a real bonus for the fashion industry as a whole, there is nothing worse than people trending a brand just because it is expensive, trending is hard enough to follow but ludicrous and impossible when it is a high value item. Luckily, I am not so into trending fashions :)

Anyway the point of this post was to share with you a SUPER store gem I have re discovered - George at Asda "Really?!" I hear you cry! Most certainly.

Not only do George sponsor Graduate Fashion Week www.gfw.org.uk they also have amazing fashion graduates at the helm designing exciting and current pieces at an affordable price. What isn't to love?

If you needed further excuse to take a trip beyond the fruit and veg aisle, see below :)

Have you bought any supermarket gems recently?


P.s The trousers below are GFW trousers - amazing print. I will be attending Graduate Fashion Week so please keep checking my blog for related posts :)

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